Ciba Vision Received Top Brand Award 2010
Ciba Vision, part of Novartis Indonesia division received an award for one of their contact lens brand, FOCUS. FOCUS won Top Brand Award from Marketing Magazine, collaborating with Frontier Consulting Group, for Top Brand Contact Lens Category. A number of FOCUS lenses are Focus Monthly (monthly contact lens), Focus Dailies Aqua Release and Focus Dailies Aqua Comfort Plus (daily contact lens). The Top Brand Award 2010 is recognized based on survey that was done by Frontier Consulting Group amongst more than 3,000 respondents in big cities around Indonesia (Jakarta, Medan, Bandung, Surabaya, Yogyakarta and Makassar) and covered SES A-B. The parameters to measure Top Brand Index 2010 were divided in three outline, brand awareness, market share and commitment share.
The award for Ciba Vision was delivered by Mr. Handi Irawan himself, Frontier Consulting Group Chairman, and also Mr. Rahmat Susana, Editor-in-Chief Marketing Magazine. The ceremony was also attended by other business partners such as PT. Anugrah Argon Medica, Ciba Vision distributor and Ciba Vision Zev Creative marketing agency.
With the recognition of FOCUS as Top Brand, it is expected to provide insights for loyal customers, as well as potential customers to trusts FOCUS as contact lens that not only provides eyesight correction but also helps the eye to be constantly nurtured, as a part of Ciba Vision’s commitment to people of Indonesia.